Fieldwork
Modular website built for clarity and conversion.
WEB
DEV
CLIENT
Fieldwork Consulting
DURATION
8wks
SERVICES
Web Design · Framer Build · SEO
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OVERVIEW
Sharp thinking.
Blunt website.
Fieldwork had built a reputation as one of the most rigorous strategy consultancies in their space. Their client list was exceptional. Their website looked like it was built over a weekend in 2018 — and it was costing them at the first impression, every single time.
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THE CHALLENGE
Smart people.
A website that didn't show it.
Clients arrived warm and left cold. The site wasn't just outdated — it was doing damage.
OUR APPROACH
We started with two weeks of positioning work before touching a single pixel. We needed to understand exactly what made Fieldwork different — and how to communicate that difference in the first eight seconds of a visit. Only then did design begin.
THE SOLUTION
A modular website built in Framer, designed around clarity and conversion. Every section answered one question. Every line of copy was rewritten from scratch. The visual language was restrained and confident — completely distinct from the cluttered aesthetic common across consulting websites.
WHAT WE BUILT
The brand launched simultaneously across 14 markets with a 180-page guidelines document, a full motion system, and a suite of templates that allowed Halcyon's internal team to produce on-brand work from day one.
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THE RESULTS
Work that
moved the needle.
340%
Increase in conversion rate
8wks
Design to launch
60
Days to first measurable result
100%
On-time delivery
"Nysa didn't deliver a brand. They delivered a language — one our whole team now speaks fluently."
Ellen Adams
Founder, Halcyon
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