Meridian
End-to-end brand and web — from naming and mark to full digital presence.
WEB
BRANDING
CLIENT
Meridian Group
DURATION
11wks
SERVICES
Web Design · Strategy
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OVERVIEW
Starting from zero.
Launching into everything.
Meridian came to us pre-launch. They had a company name, a founding team, and a clear vision — but nothing else. No brand, no website, no language. The first public-facing moment was eleven weeks away and the scope was full-stack: identity, website, and a communications framework ready for six markets simultaneously.
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THE CHALLENGE
No brand yet.
No time to build one slowly.
No soft opening. No room to iterate publicly. It had to land correctly the first time.
OUR APPROACH
We compressed a typical 16-week brand process into eleven weeks by running strategy and design in parallel rather than sequentially. The brand strategy was written in week two. Design exploration began in week three. Both streams informed each other continuously rather than one waiting for the other to finish.
THE SOLUTION
A brand identity with enough flex to work across six markets and multiple industry verticals, paired with a Framer website built for clarity and lead generation. The communications framework gave the founding team a clear, consistent voice from the first conversation.
WHAT WE BUILT
The brand launched simultaneously across 14 markets with a 180-page guidelines document, a full motion system, and a suite of templates that allowed Halcyon's internal team to produce on-brand work from day one.
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THE RESULTS
Work that
moved the needle.
6
Markets active at launch
11wks
Brief to live website
1
Day to first inbound lead
FWA
Award, 2024
"Nysa didn't deliver a brand. They delivered a language — one our whole team now speaks fluently."
Ellen Adams
Founder, Halcyon
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