Oura
A product launch that deserved more than a landing page.
WEB
CAMPAGNE
CLIENT
Oura Labs
DURATION
10wks
SERVICES
Digital Experience · WebGL · Campaign
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OVERVIEW
A landmark product.
A forgettable announcement.
Oura's annual product launch was their most significant commercial moment of the year. The product itself was a genuine leap — new form factor, new health metrics, new price point. The way they had been announcing it was not keeping pace. A standard landing page, a press release, and an email to their list was no longer enough.
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THE CHALLENGE
The data was invisible.
We needed to make it felt.
The launch was passive. They wanted something worth sharing without being asked.
OUR APPROACH
We built the concept around data made physical. Using scroll-driven animation and WebGL, we designed an experience that made the transformation from body signal to health insight visceral rather than diagrammatic. The microsite was not just a product page — it was a demonstration of the product's core idea.
THE SOLUTION
An interactive campaign microsite with a custom WebGL product viewer, scroll-driven data visualisations, and a modular campaign architecture that allowed different entry points for press, existing customers, and new audiences discovering the brand for the first time.
WHAT WE BUILT
The brand launched simultaneously across 14 markets with a 180-page guidelines document, a full motion system, and a suite of templates that allowed Halcyon's internal team to produce on-brand work from day one.
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THE RESULTS
Work that
moved the needle.
4.1M
Microsite visits in launch week
77%
Increase in pre-order conversion
10wks
Concept to launch
Webby
Awards Honoree, 2023
"Nysa didn't deliver a brand. They delivered a language — one our whole team now speaks fluently."
Ellen Adams
Founder, Halcyon
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